Client
Yamim
About the Project
Yamim is an innovative startup in the aqua-farming industry, focused on revolutionizing fish farming practices. They developed a unique system that uses live marine microorganisms as feed, combined with AI-driven optimization and a SaaS platform. This cutting-edge solution helps fish farmers significantly reduce feeding costs, improve fish health, and promote sustainable farming practices, ultimately leading to cleaner waters and more efficient operations.
Skills
Naming | Brand Strategy
Naming
The name "Yamim" means both "days" and "seas" in Hebrew, symbolizing the company's focus on sustainable aqua-farming. It reflects the idea of growth over time and the potential of the ocean, where each day brings new chances to use the power of the sea for a better, more sustainable future.
The name "YAMIM" holds a dual meaning in Hebrew, translating to both "days" and "seas" (ימים). This powerful name reflects the company’s core vision: to shape the future of aqua-farming with sustainable, natural solutions that benefit both farmers and the environment. Just as days mark the passage of time, symbolizing growth and progress, the seas represent the vast, untapped potential of marine resources. YAMIM perfectly encapsulates this fusion of time and nature, where each day brings new opportunities to harness the power of the seas for a better, more sustainable future.
Concept and Logo
A Seamless Blend of Nature and Innovation
The Yamim logo combines waves and fish, reflecting the company’s link to the sea and sustainable aquaculture. The negative space between the waves forms a fish, symbolizing its mission simply and powerfully.
Colors
From Ocean Depths to Bright Ideas: The Colors of YAMIM
The color gradients add a sense of movement and flow, reflecting the harmony between nature and the cutting-edge technology Yamim brings to fish farming. It’s a logo that captures both the beauty of the ocean and the innovation behind the brand.
In conclusion
Yamim's branding brings together the essence of the sea and innovative technology. From the logo's clever fish and wave design to the vibrant, ocean-inspired colors, every element reflects the company's mission to revolutionize aquaculture. The result is a modern and meaningful brand that visually represents Yamim's commitment to sustainability and growth in the fish farming industry.
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