A sweet and crazy Cafe-bakery chain that opened their first brunch in Ashdod-Israel.
They offer excellent pastries at an affordable price for everyone, and gives you the option to draw in your coffee anything you can imagine.
Pretty cool, huh?
UX UI – One Pager | Development | Marketing | Photoshoot
The task was to build a beautiful and eye-catching one-pager, where you can see the menu and contact the bakery.
The site had to be family-friendly, colorful and happy – just like the values of Ponch. With that said, we also had to create an interesting and unique visual design that would catch the eye and bring the user to shop at the bakery.
It was a new business, with special pastries from Russia that no one yet really knew. We had to produce an interesting enough design to create interest in a new users who does not know the brand – and make them want to come and taste.
Beyond that, Ponch opened in early 2020 – and we all know what happened that year.
The biggest challenge was to get people who are unfamiliar with the new brand – to know it through the screen. We had to convey the message of Ponch to the people sitting in quarantine or isolation – in order to get them to order home deliveries.
A modern, colorful and happy website, with clear and correct messages for users to help them choose a product from the menu and order home delivery.
Today there is a lot of competition on social media for the attention of users. So, we had to level up and show people the craziness in Ponch’s pastries. We had to show how special and unusual they are.
And you know what they say – one picture is worth a thousand followers (isn’t it?).
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